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Direct Mail Statistics
It's a fact. Personalization motivates shoppers.
A recent study by RIT looked at the average response rates from the following sources: the Direct Marketing Association, U.S. Department of Commerce, FTC, DPC/GAMA studies and RIT research. The following data was assembled:
Average response rates (%):
Bulk e-mail:
0.0002
Bulk telemarketing:
0.0110
Bulk fax:
0.0190
Mass printed mail:
1.2600
Targeted (variable) print mail:
13.7000
How to Use Your Data for Maximum Return
Variable Data Printing
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