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  Direct Mail Statistics

It's a fact. Personalization motivates shoppers.

A recent study by RIT looked at the average response rates from the following sources: the Direct Marketing Association, U.S. Department of Commerce, FTC, DPC/GAMA studies and RIT research. The following data was assembled:

Average response rates (%):

Bulk e-mail: 0.0002
Bulk telemarketing: 0.0110
Bulk fax: 0.0190
Mass printed mail: 1.2600
Targeted (variable) print mail: 13.7000








How to Use Your Data for Maximum Return
Variable Data Printing